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More Data, Better Decisions? What Growing Brands Do Differently
10:35 – 11:05· Wozniak 2· Ronde 1

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DVJ Insights

Track sessieAI & OrganisationEngels

What separates growing brands from stagnating ones? Drawing on 10 years of research among more than 15,000 marketers, DVJ Insights shows why having more data is not the answer. The session explores how winning organisations turn insights into decisions, connect analysts with decision-makers and use AI without losing sight of human judgement and prioritisation.

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