14:30 – 15:00· Jobs 2· Ronde 5
Can AI Create Better Out-of-Home Advertising? Lessons from Over 700 Campaign Cases
Annalect / Omnicom
Track sessieAI in Practice & Business ImpactEngels
Based on a meta-analysis of over 700 client cases: How can you use AI to evaluate and optimize (D)OOH creatives to achieve stronger brand effects? A combination of panel data and predictive, suggestive, and generative AI.
