Ingmar Larsen is a creative director and founder of This Agency, a creative agency based in Amsterdam. He believes good ideas should be simple, a bit unexpected, and impossible to forget. In a world full of data and AI, he sees creativity as the way to stand out from the noise. He also invented the NoPhone, an anti-smartphone that sold over 20,000 units worldwide and somehow ended up on *Shark Tank*, TEDx, and in museums.