Rutger Lit
Senior Lead Decision Scientist ยท ADC consulting
I specialize in causal inference and experimentation for decisions with real business impact.
My focus is on problems where standard analytics breaks down: interference, temporal dependence, noisy outcomes, and environments where small effects can still matter commercially. I design experiments that help decision-makers distinguish signal from noise and make informed decisions.
At ADC, I have led work on pricing and commercial optimization, including designing experiments, measuring causal impact, and informing decisions in complex operational settings. Much of this work involves generating credible evidence where clean textbook assumptions do not hold.
I hold a PhD in econometrics and have published in the ๐๐ฐ๐ถ๐ณ๐ฏ๐ข๐ญ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐๐ฎ๐ฆ๐ณ๐ช๐ค๐ข๐ฏ ๐๐ต๐ข๐ต๐ช๐ด๐ต๐ช๐ค๐ข๐ญ ๐๐ด๐ด๐ฐ๐ค๐ช๐ข๐ต๐ช๐ฐ๐ฏ and the
๐๐ฐ๐ถ๐ณ๐ฏ๐ข๐ญ ๐ฐ๐ง ๐๐ค๐ฐ๐ฏ๐ฐ๐ฎ๐ฆ๐ต๐ณ๐ช๐ค๐ด. I am also the founder of Time Series Lab, and I write regularly about time series, causal inference, and experimentation. You can find an overview of all posts here: timeserieslab.com/linkedin-series
My main interests are experimentation, causal inference, pricing, and decision-making under complexity.